Promoting your business or brand in today's world can be challenging. As you know, image is everything, and you only have 7 seconds to grab your client's attention. That is why it is important to hire a professional to help you look your best so that you will stand out from the rest!

No matter what type of profession you're in, imagery can help take you to the next level. So whether you need a basic headshot or personal branding images, we can help you and your business.

Headshots and personal branding are two different types of photography that can help you market yourself and promote your personal brand. But, in reality, both types of images are helpful in different ways. To help you see how each can be useful to you and your business.  Let me explain the differences between a headshot versus personal branding.

The Basic Headshot

The dictionary definition of a headshot is "a photograph of a person's head." It is a close-up image that is cropped to the head and shoulder of an individual. It's incredibly clear, crisp, and well-lit. There is usually not a lot of detail or scenery in the background, and the spotlight is on the individual's eyes. Because as we know, the eyes say a lot about a person, which is how we connect with them. A great headshot will capture your true essence, giving your clients a glimpse of who they will be working with and hiring. A headshot image is your business card for the digital age. Headshots are typically taken in a studio setting and feature a professional-looking, close-up portrait of you. You can use your headshots in various ways, such as: on your professional social media profiles, for marketing materials, advertising in magazines or on billboards, in your resume, business cards, on your website, and even on guest articles and blog posts you may write. As you can see, a headshot portrait is something everyone can use.


The Personal Branding Session

Personal branding is way more than just a headshot. Personal branding is the practice of marketing people and their careers as brands. It is a visual story about the skills, experience, and personality that you want your followers to see. With headshots, your clients see the "WHO" they will be doing business with, but with personal branding images, your prospects and clients are introduced to your business's WHY, WHAT, and HOW. These images help you build a deeper connection with your audience and prospective clients. They give people a glimpse of what it's like to work with you and encourage potential clients to trust you and your skills and experience. Branding photos include business lifestyle shots, environmental portraits, behind-the-scenes, and product shots. They show your personality, the area where you work, the place you work, the products you make or sell, what you do, how you do it, and so much more. Most people prefer to work with someone they can trust and who feels authentic and genuine. Having high-quality images of yourself can reassure visitors that you can help them. You can use branding images on your website, social media, magazine articles, marketing materials, presentations, etc. Having professional images about you and your business reinforces that you are an experienced professional and care about your business.
Both types of photography are powerful tools when used to promote yourself and your business.  But remember, you never get a second chance to make a great first impression!